Being part of Mind the Gap makes me happy, it gets people with learning disabilities involved in stuff they might not get to do.
- Zara Mallinson, Acting Company
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Opportunity to tender
Digital Resources Development
Mind the Gap are seeking to appoint a company/individual to deliver a product or series of products that will address how we can raise the profile of our building and our organisation through digital technologies with a view to:
- driving more people to our websites, with the primary purpose of encouraging more users of our building and services offered inside it
- breaking down barriers to attending which include physical access, notions of exclusivity (of art or the building) and fear of the unknown
- increase engagement on our social networking platforms
The product design will need to take into account the range of audiences the company aim to work with. For the purposes of this project, they are potential users of Mind the Gap Studios and introducing new learning disabled artists to progression routes into the company.
We are open-minded as to what the final product may look like, it could be a new product, a refinement to a part of our current website or a unique presence in a new social network.
One idea proposed in preliminary discussions – by no means our proposed final solution – has been to create a StreetView-style virtual tour of our building, presented by one or more ‘hosts’ with the ability to manipulate the space. We always seek to open-up dialogues with new users therefore we are keen that there be some interactive element.
We are also interested to explore how we can use existing digital platforms like Facebook, MySpace, YouTube, Vimeo, Twitter to facilitate online interaction with our organisation, and encourage direct engagement with our work.
Budget
We are expecting tenders to come in at less than £7,000 (+ VAT if applicable) to include all fees, filming costs, resources and expenses.
Timescale
Application deadline: Friday 15th January. Interviews Tuesday 19th January. Appointment Friday 22nd January. Product(s) need to be delivered by Monday 22nd March to be able to go online by (at the latest) Monday 29th March 2010.
