Mind the Gap is looking for a creative and dynamic design team

Mind the Gap is looking for a creative and forward-thinking design team to craft a fresh, accessible brand identity that embodies our commitment to learning disability and autism led creative work. This rebrand will establish a cohesive visual and digital presence, encompassing a new website, brand guidelines, and marketing templates.

With over 35 years of experience collaborating with learning-disabled and autistic artists, we are committed to developing a brand that connects with our diverse audiences and communicates our mission and values with clarity and impact. The new brand will support three key areas of our work:

• Academy: Focused on education and skill development for people with learning disabilities and autism.
• Touring Company: Showcasing the talents of our Artists through performances and collaborations.
• Creative Engagement: Facilitating workshops and projects that promote creativity and community involvement in Bradford.

Objectives:

• Develop a cohesive brand identity that reflects the values and individuality of each of our three areas of work while maintaining a unified overall brand.
• Create a user-friendly and accessible website that effectively communicates our mission, showcases our work, and engages our audience.
• Explore the idea of a new versatile logo that embodies our mission and resonates with our target audience.
• Produce comprehensive brand guidelines to ensure consistent application of the brand across all platforms.
• Develop digital marketing templates for social media and email that align with the new brand identity. 

Key Responsibilities:

• Collaborate with Mind the Gap to understand our vision, values, and inclusive approach to making high quality theatre experiences for our audiences
• Conduct research to inform the brand development process, including best practices in accessibility and inclusivity.
• Create initial design concepts and gather feedback from our team and stakeholders.
• Refine designs based on feedback, ensuring that the final assets are aligned with our goals.
• Provide a detailed rollout plan for implementing the new brand across all channels.

Desired Experience:

• Proven experience in brand development, particularly for organizations working in the arts and community sectors.
• A strong portfolio demonstrating innovative and accessible design solutions.
• Experience in creating user-friendly digital platforms and marketing materials.
• An understanding of the challenges and opportunities related to working with local communities.

How to Apply:

Please see our Brand Brief here. 

We invite expressions of interest from organizations/design teams. Please submit a brief overview of your relevant experience, your approach to brand development, and any preliminary ideas for how you would tackle this project.

If we find a strong alignment, we may invite you to visit us in Bradford to learn more about our work and the project before submitting a full pitch/proposal.

If you have any questions, please email Ezekiel Oliveira at ezekiel@mind-the-gap.org.uk

• Start Date: 3 February 2025
• End Date: 28 March 2025
• Fee: £18,000 + VAT (if applicable).
• Deadline for submissions: 8 January 2025 at 5 pm.

Please submit your expression of interest via email to Ezekiel Oliveira, ezekiel@mind-the-gap.org.uk

We look forward to hearing from you!